Theoreo is the mascot of a leader game rooms management application. The concept was something like a "robot" with the 4 colored dots of his brand identity on the body. I did few sketch of different solutions (some really funny) and the one choosed is the following.
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/6f45ecccdf9031b4c14e57ce_rw_1920.jpg?h=e0446bfd2b146579cc3163a9d36cb038)
In the raw concept sketch, the mascot was more like an android... but it looks too serious! By the way I didn't like the legs so much and I need something easy to animate and pose. At the beginning our customer wants the character to be in 2D.
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/f0377f98bb01804b1ca9e747_rw_1200.jpg?h=5595e5e7662ce91801df8f33cb096273)
So here we are, changed legs and proportions. Just to give a funny appeal. When animate the head will be something big and heavy for his body... it makes me smile.
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/157574e17c995c5db5c94e7b_rw_1200.jpg?h=8f94faa57ee68818489e2219095f039b)
His facial expressions will appear on the display placed in the head (the shape of the head is like a coin-op)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/d86a1bb77b9629fd089750ae_rw_1200.jpg?h=ad42f110f78e1092d824960f359116a4)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/657b859bde45176a3f1e07b7_rw_1200.jpg?h=797c68d103ba847ccc26ad71e4b15505)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/e895e698db54f5e45a209c2b_rw_1200.jpg?h=485bfd12e687a2c5a189fd91a94812ee)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/46dfef88618065e3178c980f_rw_1920.jpg?h=912c32b97aac7e5d24f086bad8632f7c)
I love superhero power poses :)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/acee5b5ace7fd255c169de8c_rw_1920.jpg?h=2a1fcf9d4053b99809b60a4840e41a69)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/ce4cd7b468a366036fa6d266_rw_1200.jpg?h=dd1e15b0f315dfc6b81b617432d86730)
As a guide, Theoreo is used in different ways in our customer product, so sometimes he may look like an hipster... full of wisdom
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/51902d1f887a8a6d7caab5bc_rw_1920.png?h=21bf49fdd3eb0211265fa8e4edf28c4b)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/4f438344d6e6086693c8e31f_rw_1200.jpg?h=a950574eb8f11c8e1ba08770072566b4)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/683583dbcfc1607bb98fca7e_rw_1200.jpg?h=d2476b63d64759bd71f613eca1cdd0b5)
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/36b46516d5ddf442cb6e21d5_rw_1920.jpg?h=681a888e507bd47381ca7cbb9953f7dc)
We use Theoreo as guide for our customer apps, in digital signage, print stuff and packaging
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/b7c130d68b5b50c0a6e9657f_rw_1920.jpg?h=4e1315284b3acdf23545d22affe5d18c)
Theoreo's led display in a showroom
![](https://cdn.myportfolio.com/a96d056aec14240f6cad51744bb0fcbe/06dcca87f0205a6640f328fe_rw_600.jpg?h=45f4a70c3f45870d2517322c96ffa699)
All the properties go to the owners